I wanted to extend the brand in order to show more uses of the logo and the graphics.

Custom type for Laphroaig.

Smokey sea/landscape closeup.

Created in illustrator and photoshop.

Slightly different use of graphics, using the actual landscape of Islay, the island which laphroaig is distilled.

Laphroaig placemat. Lazer cut and photosgraphed to give the illusion that the mat is burnt into the table.

Lazer etched and burnt box for Laphroaig. The whisky bottle would come in this box.

Custom type identity for Swatch watches. Bringing together the colourful side of swatch with the idea of colour swatches.

Website for swatch. The shop is the main focus, it moves dynamically with the logo constantly changing in the background.

Bag for swatch shops. Acetate window to show products, printed on the inside.

Stationary for Swatch:

Envelope, Staff badges, Business cards and Letterhead. Aditional watch, just for show.

Swatch advertising on black cab. Tagline: Make good time.

Advertising for Swatch in Liverpool street train station. With the copy line; Right on time.

Packaging project for Waitrose's ecological cleaning products range.

I wanted to get the own-brand feel but still have the class and style of a waitrose product.

Closeup of the type on the waitrose fabric conditioner.

Very simple and stripped back to show that this isn't a premium range, it is still an own brand product.

Closeup of the graphics for the toilet cleaner and the multi-purpose cleaner.

Hopefully showing that these work well together and could sit nicely in a cupboard or on a shelf.

Ecover packaging: Washing detergent, slightly opaque eco friendly material.

Ecover packaging: Fabric Conditioner slightly opaque eco friendly material. Unusual shape with an oval bottom in a back front position.

Ecover packaging: All purpose spray, slightly opaque eco friendly material.

Ecover packaging: Handwash, slightly opaque eco friendly material.

Typographic circle insert based on the agency, Hat-trick.

Typographic circle insert based on the Caligrapher, Manny Ling.

Typographic circle insert based on the Typographic Artist, Anthony Burril.

All three publications arranged in a display.

All three publications arranged in a display.

Showing how the publications can be spread out and displayed.

All three publications arranged in a display.

I wanted to extend the brand in order to show more uses of the logo and the graphics.8

Showing how the publications can be spread out and displayed.

Showing how the publications can be spread out and displayed.

Publication when closed.

Book design for the design museum. Fifty ___ that changed the world. Illustrations of the fifty objects on the front cover. These are the books without the bellyband.

Book design for the design museum (With bellyband). Fifty ___ that changed the world. Illustrations of the fifty objects on the front cover.

Publication for the university. This was a live brief where I myself and Max Little were asked to create a buplication that helps people to build their portfolios for interviews. Each spread has an individual idea.

Publication for the university. This was a live brief where I myself and Max Little were asked to create a buplication that helps people to build their portfolios for interviews. Each spread has an individual idea.

Publication for the university. This was a live brief where I myself and Max Little were asked to create a buplication that helps people to build their portfolios for interviews. Each spread has an individual idea.

Publication for the university. This was a live brief where I myself and Max Little were asked to create a buplication that helps people to build their portfolios for interviews. Each spread has an individual idea.